Why you’ve got to laugh… Okay, you say you don’t want to. That the world is looking pretty awful these days: there’s a an actual genocide in Gaza, in America a mafia ‘don’ (or should I say ‘Don’) is plundering the country’s treasury and having opponents bundled off the street and imprisoned in far-away hell-holes… so is there any point to a book on jokes? Well, naturally enough, a lot of people don't think so. But this book is not actually a joke book (though it uses a lot for illustration)it's actually a more sociological study of both the role and mechanisms of humour. But it’s not pompous – it’s a lot of fun. That’s why the reviews editor at the Sun, the UK’s largest selling tabloid gave it a four star review (that’s the max) and called it the ultimate “feel good” book, while Talk Radio Europe crowned it grandly “the funniest book on philosophy ever written”. Okay, the full quote included the word “probably” but still! So what's this book about – and why, apart fro...
By Martin Cohen I’ve been thinking lot about thinking a lot! This book is pretty much a summary of my thoughts over thirty years… Tip One , via Sun Tzu’s classic text, The Art of War , is don’t do things the clever way, nor even the smart way: do them the easy way. Because it doesn’t matter what you’re wondering about, or researching or doing - someone else has probably solved the problem for you already. Google it, get the book, find the answer. Tip Two is to avoid ‘black and white’ thinking, binary distinctions, ‘yes/no’ language and questions, and instead take the tip from ‘design thinking’ that approaches rooted in notions of questions and answers are themselves limiting insight and that it is sometimes better to go for narratives. Tip Three , which, yes, is connected to the previous tips, and that’s a good thing too, is to look for the pattern in the data. However, there’s a caution that has to come with advice to pattern match, because as we become at...